Stop hiring five vendors who blame each other when the leads dry up.
Angi shipped you leads you shared with three competitors. Scorpion-tier agencies took six months to spin up a campaign. Avalanche runs SEO, GBP, paid, and funnels as one machine — with attribution on every lead, same-day correction when something dies, and one number to call when you need to change course.
DAYS — first lead live
TEAM — SEO + GBP + Paid + Funnels
SHARED — every lead exclusive
NUMBER — for when something changes
Every lead-gen vendor you’ve hired has had the same broken pattern.
Broken Pattern 01
Shared leads.
Angi, HomeAdvisor, and Thumbtack sell the same lead to three or four contractors. You are not buying a lead. You are buying a race against three competitors who got the same phone number at the same time. The fastest caller wins. Everyone else paid for nothing.
Broken Pattern 02
Six-month onboarding.
Traditional agencies — Scorpion, Blue Corona, Townsquare — burn the first 90 days on discovery and audit. You pay a four-figure monthly retainer for two months of nothing. Then you get a quarterly slide deck. The agency calls it a strategy. You call it month four with no leads.
Broken Pattern 03
Five vendors, no integration.
SEO Guy. Ads Guy. Funnel Guy. GBP Guy. Website Guy. When leads dry up, every one of them blames the others. You become the project manager. The integration layer is supposed to be the agency. It is not. It is you, at 10pm, on a conference call, refereeing vendors.
Built as one machine. Run by one team. Audited by one log.
Channel 01
SEO
Channel 02
GBP
Channel 03
Paid
Channel 04
Funnels
Every Monday
The Monday Log
Attribution by channel. Every lead. Every week.
Three things we will never stop doing. Each one is a fireable offense if broken.
PILLAR 01
Attribution by lead, not by guess.
Every lead Avalanche delivers has a channel labeled on it: SEO, GBP, paid, or funnel. The dashboard refreshes on your clock. If we cannot tell you where a lead originated, we do not bill for it.
Dismantles: the junk-leads fear. Every vendor hands you a CSV and a vibe. We hand you a CSV with provenance.
PILLAR 02
Same-day kill on dead signals.
When the data says a keyword, an ad, or an offer is dead, we kill it the same day. Not at month-end. Not after the next reporting cycle. You will not sit on a leaking ad for three weeks while someone gets around to a status meeting.
Dismantles: the agency-optimizes-monthly norm. The reason agencies optimize monthly is their internal process is slow, not because the data takes a month to read.
PILLAR 03
One team, one stack, one number to call.
SEO, GBP, paid, and funnels are run by one team that talks to itself. You do not project-manage between five vendors who blame each other when leads dry up. When something needs to change, you call one number.
Dismantles: the Frankenstein-stack problem. No single vendor did the whole stack credibly. Avalanche does.
Week of 2026-05-11
SEO
Organic search
leads
GBP
Google Business Profile
leads
Paid
Google Ads
leads
Funnels
Optimising — new offer live Wed
leads
Every Monday, the log. Every lead, a channel.
This is what Avalanche delivers every Monday morning. Not a slide deck. Not a “we had a great week” email. A structured log of every lead delivered in the past seven days, attributed to the channel that produced it.
The warning dot on Funnels is not hidden. It is in the log because you should know the funnel offer is being iterated. That is same-day transparency, not end-of-quarter disclosure.
If a channel produces zero leads in a week, that row still appears — with a red dot and a one-line note on what changed and what is being done about it.
Avalanche vs. the alternatives.
| Criteria | Avalanche | Lead Marketplaces (Angi / HomeAdvisor) |
Traditional Agency (Scorpion / Blue Corona) |
DIY (In-house) |
|---|---|---|---|---|
| Lead exclusivity | Exclusive | Shared (3–4 competitors) | Exclusive | Exclusive |
| Time to first lead | 14 days | Immediate | 60–180 days | 6–12 months |
| Channels covered | SEO + GBP + Paid + Funnels | Marketplace only | 1–2 channels typically | Whatever you have bandwidth for |
| Attribution clarity | Channel labeled on every lead | Source: Angi. That is all. | Monthly report (lagged) | Depends on your stack |
| Single point of contact | One number | Sales rep rotates | Account manager + specialists | You are the point of contact |